We'll take an in-depth look at your brand and, guided by academic branding theory, provide you with an all-inclusive audit on its effectiveness. Things we pay attention to: aesthetic (logo, font, imagery), message, story, wording, and website (user experience, functionality).
In short, we'll tell you how to make the most of your brand. What you want to achieve and what you're currently doing are entirely connected, and we'll make them harmonious with a strategy tailored to your business and its needs.
Every brand has a story, but not every brand tells one. We'll talk to you one-on-one to find yours and then tell it for you, or teach you how to tell it better.
Looking at where your brand fits into the landscape of your industry, we'll identify the target markets you should be focusing on and how to put your brand in their direct line of sight.
Using current (and historically proven) academic branding theory, we'll help you make your brand look better, and as a result, do better.